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Amobee notes that a much smaller percentage of the sequel’s digital content engagement is coming from Facebook, compared with “Deadpool.” However, a much bigger proportion came from searches for “Deadpool 2” and views of online articles about the movies. Amobee chalked that trend up to a higher volume of media mentions, now that the franchise is well-known.

http://videosfocusonline.com/Deadpoll-2-full

http://videosfocusonline.com/Deadpoll-2-full

Squaring off against ‘Solo’
Despite the buzz, the superhero sequel will likely have a short reign atop the U.S. box office, though. One week after it opens, Walt Disney releases “Solo: A Star Wars Story,” which will almost certainly unseat “Deadpool 2” from the No. 1 spot.

It’s a more challenging release window than “Deadpool” faced when it premiered in February 2016. Back then, the idea of a mainstream superhero movie with a hard R-rating was a risky concept. But the film blew away expectations, ultimately earning close to $800 million around the world, and convincing Fox to give the sequel a blockbuster season slot.

“Therein lies the rub with graduating a movie to the summer movie season: The idea — and it’s often true — that audiences will migrate from one big blockbuster to the next,” said Paul Dergarabedian, senior media analyst at comScore. “So it’s hard to have a stranglehold on the box office.”
Teasers, trailers and other content on YouTube for “Deadpool 2” generated five times as many emotional reactions as videos for the original, despite the first film drumming up more views, Canvs reports. That indicates that fans are more passionate about the sequel’s release, according to the firm, which analyzes how people react to online content.

There were 534,600 tweets bearing the hashtag #Deadpool, #Deadpool 2 or #DP2 in the month leading up to May 10, according to social media marketing firm Sprinklr. That compares with 395,000 tweets hashtagged #Deadpool in the 30 days before to the original’s premier.

Reynolds is once again a big driver of that conversation. This year, the star’s Deadpool-related tweets were retweeted about 913,000 times, reports marketing technology company Amobee.

“His grassroots efforts on social channels … shows how Reynolds was able to leverage his personal social media accounts to introduce a mainstream audience to his even more sarcastic alter-ego,” Jonathan Cohen, Amobee’s principal brand analyst, told CNBC in an email
However, “Deadpool 2” could have legs, even as the eagerly anticipated Han Solo standalone film muscles its way into cineplexes, according to analysts.

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